Marketplace & Digital Commerce Consulting
Unlock your next growth opportunity.
We help businesses launch, optimize and scale their digital commerce performance across Amazon, TikTok Shop and Shopify.
- Amazon
- Amazon Ads
- TikTok Shop
- Shopify
- Visibility
- Conversion
- Profitability
The digital commerce opportunity
Marketplaces have become a sales channel in their own right.
Marketplaces and social commerce are reshaping how European consumers discover, compare and buy. For a brand, this is no longer a secondary channel: it is a competitive arena with its own rules for visibility, conversion and profitability.
€40bn+
in sales on Amazon by small and medium-sized businesses based in the EU
€17bn
in export sales on Amazon by more than 100,000 EU-based SMEs
78%
of internet users aged 16–74 bought goods or services online in the previous 12 months
189M
people use TikTok every month across the European Union
Market data published by third-party sources, verified on 11 November 2026. These figures describe the market and are in no way results achieved by MERCAVALIS.
The new commerce journey
Discovery happens everywhere. Commerce follows.
A customer may discover a product in a video, search for it on Amazon, visit the brand’s website, then buy wherever the experience feels easiest. Each channel plays a different role: your strategy needs to make them work together.
Discover
- TikTok
- TikTok Shop
Product discovery, content, creators, inspiration.
Consider
- Amazon
- Shopify
Search, comparison, product information and evaluation.
Convert
- Amazon
- TikTok Shop
- Shopify
Transaction and conversion.
A journey that isn’t linear
The stages overlap: Amazon also drives discovery through search and advertising, and TikTok Shop can close the sale right where the product was discovered.
Consistency to be built
The same catalog, the same product information, a controlled pricing policy and an aligned brand promise: consistency across channels is what protects conversion and margin.
Each channel, managed on its own terms
Visibility gained on one channel does not automatically turn into sales on another. Each channel is managed with its own KPIs.
Our expertise
Three complementary ecosystems, one standard of performance.
Amazon is our core expertise. TikTok Shop and Shopify complement it to cover the whole journey, from discovery to transaction.
- 01Core expertise
Amazon Strategy & Management
Seller Central and Vendor Central: marketplace strategy, launch, catalog, content and profitability management.
- Seller Central & Vendor Central
- Product listings, Amazon SEO & A+ content
- Assortment, catalog & reporting
- Performance and profitability analysis
- 02Core expertise
Amazon Advertising
Sponsored Products, Sponsored Brands and Sponsored Display, managed to serve your business objectives and your margin.
- Campaign audit and structure
- Targeting, bids and budgets
- ACOS, ROAS and TACOS tracking
- Reporting and recommendations
- 03Complementary expertise
TikTok Shop
A channel for both discovery and conversion: opportunity assessment, launch, shop setup and catalog preparation.
- Opportunity assessment
- Shop setup
- Catalog & listing integration
- Coordination with Shopify
- 04Complementary expertise
Shopify & Commerce Integration
Functional administration of your store, catalog structuring and connection of new sales channels.
- Products, variants and collections
- Catalog and listing optimization
- Functional setup & connections
- Opening new channels
Our solutions
Modular solutions, built around where you start.
Each solution can be activated on its own, combined with another or adjusted over time. There is no fixed path: we start from your situation.
Launch
Open a new sales channel on solid foundations: market, offer, catalog and setup.
Optimization
Improve the visibility, conversion and performance of what you already have.
Growth
Structure and accelerate commercial development: assortment, new channels, performance management.
Specialized Services
Amazon Ads, catalog, content, TikTok Shop integration, Shopify support: targeted engagements.
Our method
Actionable recommendations, not reports that gather dust.
We favor concrete recommendations, ranked by commercial impact and by your ability to implement them.
- 01
Understand
Your brand, your objectives, your constraints and your organization.
- 02
Analyze
Catalog, visibility, conversion, advertising and profitability.
- 03
Prioritize
The highest-impact actions, realistic given your resources.
- 04
Execute
A clear action plan, with hands-on support for implementation if needed.
Let’s build your next growth opportunity.
A launch, an optimization or a specific question about your sales channels? Tell us about your context: we’ll give you an honest view of how we can help.
Let’s talk