Expertise
Understanding each platform, to manage it better.
Every channel has its own business model, rules and KPIs. Here is how we approach them.
Amazon · 3P model
Amazon Seller Central
Selling directly to Amazon customers.
In 3P, you are a seller on the marketplace: you set your prices, keep control of your inventory and own your offer.
- 01
Catalog
Listing structure, variations, attributes and data quality: the foundation of visibility and conversion.
- 02
FBA / FBM fulfillment
Fulfilled by Amazon (FBA) or by you (FBM): a trade-off between costs, delivery times, control and customer promise.
- 03
Visibility
Search ranking, content, reviews, offer competitiveness and advertising all shape your exposure.
- 04
Profitability
Referral fees, fulfillment fees, advertising and returns: margin is managed product by product.
Amazon · 1P model
Amazon Vendor Central
Selling to Amazon, as a supplier.
In 1P, Amazon buys your products and resells them: Amazon sets the consumer price. The relationship is closer to that of a retailer.
- 01
Sell-in & sell-out
Separating Amazon’s purchase orders (sell-in) from sales to end consumers (sell-out) to read true performance.
- 02
Retail readiness
Complete content, images, reviews and product information: listings ready to convert before investing in visibility.
- 03
Catalog & availability
Out-of-stocks, inactive items and data quality directly affect visibility and revenue.
- 04
Commercial performance
Trade terms, margin and assortment management: a business reading of the relationship with Amazon.
Seller Central · 3P
- Your brand
- End customer
You sell to the customer and set your price.
Vendor Central · 1P
- Your brand
- Amazon
- End customer
You sell to Amazon, which resells and sets the price.
Amazon · Retail media
Amazon Ads
A distinct lever, never an isolated one.
Advertising amplifies what already exists: without a convincing listing and a competitive offer, it costs more than it returns. We manage it alongside content, conversion and commercial strategy.
- 01
Sponsored Products
Ads for individual products, in search results and on product detail pages.
- 02
Sponsored Brands
Brand formats — logo, headline, multiple products or video — to build awareness and consideration.
- 03
Sponsored Display
Campaigns based on audiences and product targeting, to reach shoppers at different points in their journey.
- 04
ACOS, ROAS, TACOS
ACOS = ad spend / ad sales · ROAS = ad sales / ad spend · TACOS = ad spend / total sales.
Social commerce
TikTok Shop
From discovery to purchase, in the same app.
TikTok Shop is both a discovery channel and a conversion channel. Its success depends as much on solid operational preparation as on content.
- 01
Launch & setup
Opportunity assessment, shop opening and configuration, operational readiness.
- 02
Catalog & listings
Product integration and listings written for the way people shop through social commerce.
- 03
How social commerce works
Understanding the role of content, creators and the shop in order to set realistic objectives.
- 04
Multichannel alignment
Coordination with Shopify and your other channels: catalog, inventory and offer consistency.
Direct-to-consumer
Shopify
A well-structured store, ready to connect.
We work on the functional administration of your store: catalog organization, configuration and connection of new channels.
- 01
Functional administration
Store configuration and day-to-day management best practices.
- 02
Products, variants, collections
A clear catalog structure, for your customers and for your connected channels.
- 03
Listing optimization
Content, attributes and organization that support readability and conversion.
- 04
E-commerce connections
Functional configuration of the connections between tools and sales channels, including TikTok Shop.
Our scope, with full transparency
- TikTok Shop: we are not a video production agency, a large-scale creator management agency or a community management agency.
- Shopify: we do not provide custom theme development or complex ERP integrations; where needed, we work alongside your technical providers.
- We are an independent consultancy: MERCAVALIS is not affiliated with Amazon, TikTok or Shopify.
A question about one of these platforms?
Let’s talk about your context and objectives.
Let’s talk